Open Source One

Radiohead Moves Should Open Your Eyes to Possible Changes in Other Industries Radiohead is taking an interesting approach to music distribution by allowing fans to download their music directly from their website. Fans are allowed to pay what they want to pay for the music. It’s been reported that they were receiving about $10 on average per CD. Comscore said that about 62% of the downloaders don’t pay but Radiohead countered saying Comscore numbers were wrong. The bottom line is the music industry is changing and Radiohead is making interesting moves and we should look for more of this type of thing. CD sales are down this year 20% from last year and that is likely a trend we’ll continue to see for some time. Are you paying attention to technologies that may turn your industry on it’s head? Verizon Debuts Web 2.0 Marketing Campaign Verizon has this cool, new, super-fast Internet service and they are using social marketing to spread the word. They are sending out a team of technicians to the homes of new customers where they’ve turned the installation into a party. They capture the event on video, take pictures, give away goodies like big screen TVs, the whole big deal. Then they put all of this out on the 2pointhome.com site where everyone can watch the whole event. Additionally they are really utilizing all the available social network opportunities they can find by putting photos on flickr, bookmarking on delicious, the concept is on Facebook, the videos are on YouTube …